How a DTC Footwear Brand Cut Return Fraud by 90%

Most DTC brands assume they’ll see fraud when it happens.

But what if the biggest losses don’t look like fraud at all?

This case study breaks down how one lean, high-margin footwear brand uncovered a hidden return fraud problem - one that wasn’t obvious in their reports, wasn’t flagged by their support team, and wasn’t caught by their tools.

They didn’t rebuild their tech stack or hire more people. Instead, with the help of Jordan at YoFi, they added one layer: risk scoring. And used it to quietly reshape how decisions got made across returns, CX, support, and marketing.

If you’ve ever had that gut feeling that something’s off in your returns process, but can’t quite prove it, this story is for you.

Let’s dive in. 👇

What’s Inside

• The Setup → The fraud they didn’t see coming

• The Diagnostic → A 20-min scan that changed everything

• The Fix → Risk scores, refund rules, and support routing

• The Results → 90% less fraud, 70% faster support

• The Playbook → How to replicate this in your ops

• Full Q&A → With Yofi’s co-founder, Jordan Shamir