How Dermalogica Cut Split Shipments Rates

Split shipments feel like a small problem - until they aren’t.

They sneak up as your DTC business scales. Suddenly you’re spending more on shipping, dealing with inventory headaches, and watching delivery times slip.

So when I heard that Dermalogica cut their split shipments by 92%, I wanted to know exactly how they pulled it off.

I spoke with Jason Brown, who leads US logistics at Dermalogica, and Akhilesh Srivastava, CEO of Fenix Commerce - the routing platform that powered the transformation. We talked through how they ring-fenced inventory, onboarded 6 new nodes in 90 days, used delivery speed as a lever for growth, and more.

This piece breaks it all down.

Keep shipping 💪 

— Gowtham

Inside

• The Scene → Why 30% of DTC orders were shipping in multiple boxes

• The Fix → Six steps to cut split shipments by 92%

• The Signal → My biggest lessons from the project

• The Playbook → A step-by-step plan you can follow to improve your ops

• The KPIs → How to know your network is working

• Full Q&A → With Jason & Akhilesh analyzing the project