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How Saddle Creek Plans for Peak Season
Inside a Best-in-Class 3PL's Playbook
Gowtham Ramachandran
December 08, 2025
Saddle Creek Logistics has refined peak season management into a year-round discipline. The 3PL manages warehousing and fulfillment across diverse retail, e-commerce, and wholesale clients, handling volume spikes that can reach 5-6x normal levels without breaking.
I spoke with Steve Congro, Saddle Creek's Vice President of Warehouse Systems, to understand how they actually do it.
Steve brings nearly 10 years at Saddle Creek plus 12 years in supply chain technology at Fanatics (NFL Shop and MLBStore) - he's managed peaks and seasonality from both the brand side and the 3PL side.
When I asked him when Saddle Creek's peak preparation actually starts, his answer surprised me: "In some ways, December 26th."
That's not hyperbole. At Saddle Creek, peak planning is a year-round discipline, not a quarterly fire drill.
I got connected to Steve through Infios, their order management system (OMS) provider, and as Steve explained, the relationship between a 3PL and their systems partners is critical to peak success.
Here's what I learned about how Saddle Creek operates - and more importantly, how you can replicate their approach in your own warehouse operations.
If you're a warehouse operator, you'll walk away with a concrete playbook for building the kind of flexibility that turns peak season from a high-wire act into a well-rehearsed performance.
If you're a brand evaluating 3PLs, you'll learn exactly which questions separate operators who've truly built scalable systems from those who just talk about them. The difference isn't in the technology they use or the size of their facilities. It's in the disciplines they practice in January that make November possible.
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