How to Get Ready for the EUDR

The European Union (EU) is taking big steps to combat global deforestation.

They are implementing a new regulation called the European Union Deforestation Regulation (EUDR) to address the 10% of deforestation the bloc accounts for.

Starting December 2024, businesses using commodities like timber, beef, coffee, and cocoa must trace them back to their origins and ensure they weren’t grown on deforested land. 

Failure to comply can result in severe consequences, including financial penalties and product seizures.

So, what can you do to comply with these regulations?

I sat down with Harry Marshall, founder and CEO of OpenAtlas, a supply chain traceability company, to dive deeper into the topic.

OpenAtlas, based in the Netherlands, provides a deforestation monitoring solution that uses satellite imagery and AI to track changes in land use. Their product helps businesses prove compliance with the EUDR.

In this piece, you’ll learn: 

• About the EUDR,

• Harry’s framework to get started today,

• How the EUDR could expand its scope in the future,

• And more…

PS: OpenAtlas has a ChatGPT plugin called the EUDR Guru that can answer any questions you might have about the regulation.

Let’s dive in. 👇