Should You Add A Canadian Fulfillment Node (2/3)

Welcome to part two of how Canada can fit into your fulfillment strategy.

Here’s where we’re at:

• Part 1: How to think about the Canada opportunity

• Part 2: Should you add a Canadian node? ← This post

• Part 3: How to set up fulfillment in Canada

In Part 1, we explored how tariff pressure is pushing US brands to rethink fulfillment - especially those that had relied on Section 321 and low-cost cross-border shipping.

But now comes the harder question:

Should you actually add a Canadian fulfillment node?

The answer depends on your product, sourcing origin, customer base, and operational goals. To help you decide, I’ve pulled together the most important factors operators are weighing - based on interviews with 3PLs, customs experts, and fulfillment consultants working directly with brands facing this decision.

This guide combines what I learned from those conversations with real data and a simple framework you can apply.

A huge thank you to Jesse Mitchell (SFI), Yan Sim (Operating Crew), Jarrett Stewart (GoBolt), and Adam Dambrov (AMD Trade) for sharing what they are observing on the ground.