About The Conveyor

Supply chain news, with a focus on helping you improve yours.

Running a supply chain means making expensive decisions before you have all the facts. Do you switch 3PLs or ride out the contract? Build inventory ahead of the tariff or wait to see if it takes effect? Reroute now or trust the lane to hold? The wrong call costs you, but so does sitting on the right one.

The Conveyor is a new media company reinventing supply chain news for the people making those calls.

Unlike today's supply chain news, which tells you what happened, we dig into why it matters, what changed and how top companies are reacting to it, so you're not just reading the news but acting on it.

Our mission is to help you improve your supply chain with confidence.

The Conveyor Approach

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How is The Conveyor different? And why should you care?

The Conveyor is for the people who run supply chains. Our readers work in supply chain, logistics, transportation, warehousing, procurement, planning and fulfillment, where they make the calls and live with them. Some are VPs at national retailers, some are the only supply chain person at a growing brand, and some run operations at a carrier or 3PL. But all of them want to get better at the job, and none of them have much time.

From The Founder

Hi - I'm Gowtham, and I started The Conveyor.

Then COVID hit, and everything broke at once. Components I'd ordered for years suddenly had no delivery date. Prices doubled overnight. Freight went through the roof. And I was left staring at questions I had no good answer to: Should I stockpile? Switch suppliers? Renegotiate every contract I had?

I went looking for help. The news was everywhere - port delays, chip shortages, rates exploding - but it only ever told me what was happening. Never what to do about it.

You know what actually helped? Other operators. People in the same trenches, fighting the same fires. They'd tell me what they tried, what worked, and what blew up in their faces. A ten-minute call with someone who'd already solved my problem was worth more than every report and headline combined.

Here's the thing I took away:

"The best supply chain knowledge isn't in the news or the white papers. It's in the heads of the people who've actually done the work - and almost none of it is written down anywhere you can find it.”

The Conveyor is my attempt to fix that: to take the kind of conversations that got me through and put them somewhere every operator can learn from them. And to build a place where people like us get a little better at the job.

I'm glad you're here. Let's get into it.

Gowtham Ramachandran

FOUNDER & WRITER · THE CONVEYOR