American Eagle Outfitters cut its overall delivery time 16% after adding Amazon Shipping to its carrier mix, company executives said at Parcel Forum 26 in Orlando on September 16.
AEO isn’t replacing anyone. It still runs a 12-carrier network, and the retailer frames Amazon as one option it keeps testing against the rest, not a new backbone.
AEO piloted Amazon Shipping in spring 2025 and ran it fully through the 2025 holiday season. Amazon Shipping delivers seven days a week at consistent pricing, and AEO says that its performance held through Prime Day and the holidays. Of its 12 carriers, Amazon had the best contact-per-order ratio, meaning customers reached out about their orders least often.
“We were actually amazingly happy, and we actually delivered our best peak ever,” said Brandon Friez, AEO’s senior vice president of global logistics and supply chain intelligence. “Predictability is a key thing with your pricing because at the end of the day you’ve got a budget you’ve got to hit.”
“We wanted a multi-carrier strategy,” said Jen Baikr, AEO’s vice president of transportation and customer promise. “Amazon was just another carrier in our ecosystem.”
The results add a service data point to a story that has mostly been about price. Amazon Shipping, the parcel service Amazon sells to other retailers now that it delivers most of its own packages itself, has been undercutting FedEx and UPS on ground-parcel rates to win that outside volume.
FreightWaves is the only outlet reporting AEO's numbers. Neither Amazon nor American Eagle has issued a release, and AEO didn’t say which of its 12 carriers, if any, lost volume to Amazon.
