Auger, the AI supply chain execution startup founded by Amazon executive Dave Clark raised a $50 million Series B led by Eclipse, reported GeekWire. The new round brings the company’s total funding to $150 million.
The startup’s pitch is to sit above a company’s warehouse, transportation and planning systems and act on supply chain signals in real time. That puts it in competition with software companies that already power those operations.
Clark spent 23 years at Amazon, where he led its worldwide consumer business. He later became CEO of Flexport before leaving in 2023.
The round: Eclipse led the funding, with existing investor Oak HC/FT also participating. Eclipse partner Jiten Behl will join the company’s board.
Total raised: $150 million, on top of last year’s $100M Series A led by Oak HC/FT
Valuation: Roughly double the Series A level
Headcount: About 130 employees
Customers: Meta’s Reality Labs, Fanatics and Kimberly-Clark
What it does: Auger calls itself an “autonomous operating system” for the supply chain. It layers on top of a company's planning and execution software. It rebalances inventory, adjusts production and reroutes shipments automatically. The company says this replaces weeks of meetings, emails and spreadsheets, which it calls the “Coordination Tax.”
Clark says companies that adopt autonomous operations first “will create advantages their competitors can't replicate.”
The pattern: Auger lands amid a five-month rush of AI-execution rounds pitched on top of the legacy stack.
Loop, a parcel- and freight-audit AI, closed a $95 million Series C. Procurement players Lio and AgentOS raised $30 million and $85 million from a16z. Gather AI took $40 million for warehouse drone inventory. Freight audit startup Opereit landed a $2.5 million pre-seed.
Most target one well-defined function with live customers. Auger is taking a broader approach by offering a single execution layer across the whole stack.
The catch: Auger has not explained how deeply it integrates with existing WMS or TMS platforms, or whether it replaces them. Buyers still do not know if it is meant to displace software from companies such as Manhattan or Blue Yonder, or simply add another layer that must be integrated and maintained.
This question has trailed the company since its Series A. Analyst Brittain Ladd, writing in FreightWaves, had said Clark is right that most midsize and large companies can't fully analyze their logistics data, and suggested Auger could accelerate by partnering with existing point solutions rather than building the whole stack itself.
