Pick-and-Place Automation: An Expert's Guide to Getting Started

Pick-and-place automation is transforming modern warehouse operations

For years, warehouses have relied on manual processes for tasks like case loading, tote picking, and heavy bag handling - tasks that are time-consuming, prone to errors, and heavily influenced by worker fatigue and variability.

Now, automation is changing the game.

Robotic arms, AI-driven systems, and digital twins are enabling warehouses to streamline operations, enhance accuracy, and scale more effectively.

But for many operators, getting started with automation can feel overwhelming, with questions around technology options, ROI, and operational complexity often creating roadblocks. 

To demystify the process, I spoke with Parth Pethani, Director of Warehouse Design and Innovation at Prologis and host of the Robot Forward Warehousing Podcast. Parth brings a wealth of experience and a deep passion for the intersection of robotics and warehousing.

Whether you’re just starting to explore automation or looking to refine your strategy, Parth provides actionable insights to help you navigate the journey.

Table of Contents

1. Applications and ROI of Pick and Place Automation

   • Common Applications

   • High-ROI Scenarios

2. Assessing Automation Readiness

   • The Five Levels of Warehouse Maturity

   • When to Automate

3. Building Teams for Automation Success

   • Role of the Chief Automation Officer

   • Key Team Members for Implementation

4. Navigating Challenges in Adoption

   • Ground-Level Receptiveness to Automation

   • Ensuring Business Continuity

5. Technological Innovations Shaping Automation

   • Hardware & Software Developments

   • Optimizing WMS for Automation Success

6. Final Thoughts